Once you’ve got a great community management set in place and you’re also all about creating cool and interesting digital content for your business, you may want the world to see and here’s exactly when e-mail marketing comes in. To give you the easy way of putting it, e-mail marketing would be the use of an e-mail to promote products or services. But, to be honest, it’s more than that. By engaging in an e-mail marketing kind of relationship, you’re actually developing a relationship with clients and potential customers, you’re CONNECTING.
In the end it all comes together, creating a perfect cycle of CONNECTING with the people who are interested in you and the ones you are interested in. E-mail marketing is one segment of digital marketing and is a personalized way to target people you want to have around. In the end, Email marketing helps a business develop and maintain a relationship with a customer over time that hopefully results in increased sales and, of course, customer loyalty.
As we believe that your identity plays the most important role to connect the real world with the online presence, at Estudio Palm we create e-mail marketing campaigns that remain true to your identity and style, adding to the feeling of proximity and working on the brand awareness all along. It’s important for you to know that sending out a newsletter is an inexpensive way to advertise your company (in case you need to be reminded: 94% of Internet users use e-mail, so there’s a big fat amount of users wanting to be e-mailed by you!).
#Palmtip: don’t always try to sell and get users to buy via newsletter; they need to feel that you’re giving them interesting content to stay true to you. If you’re not sure how to do this, don’t worry; we’ll be happy to help!
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